Toyota Invests in Cricket For All as the New Principal Partner of the ECB
We are delighted to announce our partnership with the England and Wales Cricket Board (ECB), supporting England’s men’s, women’s and disability cricket teams.
Cricket For All
We are investing in a multi-year commitment to support the ECB's core aim of growing the game, and build on our ‘Mobility For All’ vision.
Together, our goal is to increase participation through various exciting initiatives, making cricket the most inclusive team sport in the UK.
Accessibility and cricket
Under the shared vision to make cricket more accessible and inclusive, Toyota also becomes the first Official Champion of Disability Cricket and is appointed Title Partner to the Disability Premier League (DPL), playing an integral role in the continuing development of the England Disability teams.
Explore Disability Cricket
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Toyota and All Stars Cricket
We have partnered with All Stars Cricket – an eight-week programme developed by the ECB introducing children aged 5 - 8 to cricket.
To support the programme, we will fund thousands of bursary places annually, over the next 4 years.
As a result, in 2025 alone, 4,000 extra children will be able to take part in this programme free of charge.
Good for Cricket
Toyota will be launching the Good For Cricket prize draw to help cricket clubs raise money for essential equipment and resources, with a prize pool valued at more than £200,000 in the first year to support their fundraising efforts.
The participating clubs will receive all the proceeds from the tickets they sell, generating extra funds for their teams and community activities.
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Get Set Weekend
For many years, Get Set Weekend has been a pre-season focal point for cricket clubs to get ready for the season ahead.
It is designed to inspire new and existing volunteers to spend time at their local club and Get Set for the upcoming season.
In April, our dealer network were delighted to support their local community clubs throughout the Get Set Weekend with a pack of essential items, vehicle provision and by providing volunteer support.